Diapers.com, online at diapers.com, save money on hot items when shopping on Diapers.com when applying our coupons, promo codes during checkout. Trust us, these coupons are good. Make the best of our Diapers.com promo codes to get $10 OFF. All discounts are totally free to use. Diapers.com , founded in 2005 by Marc Lore and Vinit Bharara in Montclair, NJ, is the largest online specialty retailer for baby products. Initially founded as 1800DIAPERS, the company set out delivering consumables, such as diapers, wipes, and formula. It uses Kiva robots for warehouse automation and a combination of UPS Ground and FedEx delivery. In late 2008, Diapers.com expanded its selection into far-reaching baby categories, including clothes, car seats, strollers, and toys.Diapers.com was ranked #35 overall, #1 for Retail, #3 in NY-NJ-PA, and #5 Top Indian Run Companies by INC Magazine in 2009.Sister site Soap.com was started in July 2010; BeautyBar.com in October 2010; Wag.com in July 2011; Yoyo.com in September 2011, Casa.com in February 2012, vine.com in September 2012 and AfterSchool.com in October 2012. The site currently operates with a shared shopping cart with its sister sites.Amazon.com acquired Quidsi, Inc., which operates Diapers.com and Soap.com, for $550 million on November 8, 2010. However, it will continue to operate independently and follows an integration model similar to the one Amazon uses with Zappos.com.