LOFT, online at loft.com, save money on hot items when shopping on LOFT when applying our coupons, promo codes during checkout. Trust us, these coupons are good. Make the best of our LOFT promo codes to get 40% OFF. All discounts are totally free to use. LOFT - originally Ann Taylor LOFT - was established in 1996 as an extension of the original Ann Taylor brand to offer more casual fashions for women. The clothes initially were a more relaxed replica to the Ann Taylor brand, but LOFT has now developed into its own unique brand and carries unique styles that cater to a more modern, younger demographic of women.