Vitamin Shoppe, online at vitaminshoppe.com, save money on hot items when shopping on Vitamin Shoppe when applying our coupons, promo codes during checkout. Trust us, these coupons are good. Make the best of our Vitamin Shoppe promo codes to get $20 OFF. All discounts are totally free to use. The Vitamin Shoppe (formally Vitamin Shoppe Industries, Inc. ) is a New Jersey-based retailer of nutritional supplements with 500+ locations in 37 states. They also operate stores in Canada under the name "VitaPath". The company is one of the leading providers of supplements in the United States, providing approximately 8,000 different skus of supplements through its retail stores and over 20,000 different skus of supplements through its online retail websites.In 2002, Vitamin Shoppe Industries was sold to an affiliate of Bear Stearns Merchant Banking, a private equity unit of Bear Stearns, for approximately $310 million. The company made $751.5 million in net sales in Fiscal 2010 and has a market capitalization of over $1 billion.The Vitamin Shoppe held an initial public offering on October 26, 2009.