Kenneth Cole Reaction, online at kennethcole.com, save money on hot items when shopping on Kenneth Cole Reaction when applying our coupons, promo codes during checkout. Trust us, these coupons are good. Make the best of our Kenneth Cole Reaction promo codes to get 20% OFF. All discounts are totally free to use. Kenneth Cole's slick designs reflect his shrewd beginnings in the fashion industry. After creating his own line of shoes in Europe, he returned to the U.S. to sell them—but he couldn't find the right place. Instead of getting a showroom, he parked a truck in Midtown Manhattan. To get the permits he needed, he changed his letterhead to read Kenneth Cole Productions, insinuating that he planned to direct a film rather than sell shoes. As it turns out, he did both: he sold more than 40,000 pairs in two and a half days and simultaneously captured the beginnings of his business on video, titling the tongue-in-cheek film "The Birth of a Shoe Company." Today, his designs continue to demonstrate his ability to respect the rules of fashion while simultaneously challenging them.